Doğtaş has been among the pioneers of furniture industry since its establishment in 1972. Today, it has powerful business partners, a qualified workforce and over 200 retail stores. In 2012, the company acquired Kelebek Mobilya, one of its competitors, and Doğtaş Kelebek has become one of the leading players in its industry. Its remarkable product range and models with unique designs produced based on international quality standards help make a difference in its sector. Doğtaş Kelebek chose to work with Renova Consulting for its SAP CRM project in order to achieve perfect customer experience.